3 Numbers That Move Money (Not What You Think)
4 Thoughts to Reflect On
Complexity kills progress.
If you’re tracking dozens of numbers, you’ll spend more time analyzing than acting. Keep it simple.Conversations drive conversions.
The number of real buyers you’re talking to each week matters more than the fancy “engagement rate” on your social posts.An offer unmade is money unearned.
If you never put an actual offer in front of someone, you’re just running in circles.Speed wins deals.
The faster you follow up, the more deals you close. Time kills momentum.
4 Lessons I’ve Learned
Focus makes you money, not dashboards.
I used to track everything under the sun. At the end of the day, only three numbers mattered: buyers, offers, follow-up.Your pipeline is built in conversations, not clicks.
Likes and shares don’t pay the bills. Talking to qualified buyers does.An offer is a mirror of your seriousness.
If you’re scared to put your solution in front of someone, you don’t believe in it. The people who close deals are the ones who aren’t afraid to ask for the sale.Follow-up is the graveyard of fortunes.
Most deals don’t close on the first call. Or the second. Or even the third. The money is in the persistence.
4 Challenges for You This Week
Track conversations instead of clicks.
How many real buyers did you talk to this week? Write it down.Count the offers you’ve actually made.
Not ideas. Not “pitches in progress.” Real, direct offers.Audit your follow-up.
How long does it take you to respond to a potential deal? Be brutally honest.Pick one vanity metric to cut.
Stop tracking something that doesn’t move the needle and refocus that energy on buyers, offers, and follow-up.
“Stop chasing the wrong metrics. Focus on the ones that actually make you money.”
— A principle I’ve learned the hard way
You don’t need to be the smartest or busiest.
You need to be the most focused.
Talk to buyers. Make offers. Follow up fast.
That’s the game.