You Don’t Own a Business. You Own a Cage.

4 Thoughts to Reflect On

1. If you can’t sell it, you don’t really own it.

2. A real business pays you, not drains you.

3. The brand can’t be just your name if you ever want to walk away.

4. The market doesn’t care about your grind. It cares about your systems.

4 Lessons I’ve Learned

1. You’re not scaling. You’re surviving.
   If your hands are in everything, it’s a job with extra stress, not a business with extra zeros.

2. No exit = no freedom.
   If there’s no buyer, there’s no break. You’re locked in.

3. The buyer doesn’t want you. They want your machine.
   Processes, systems, and profit. Not your personality.

4. Value lives in the systems, not the stories.
   Your hustle makes you income. Your infrastructure makes you wealth.

4 Challenges for You This Week

1. Write down how many hours your business runs without you.
   Be honest. If the answer is “zero,” that’s your first problem.

2. List the top 5 things you still do that no one else on your team can.
   Now ask: why?

3. Ask yourself: Could I sell this tomorrow?
   If not, what would have to change?

4. Grab a copy of Magician vs Mule.
   If you’re still doing all the heavy lifting, that book will show you how to stop being the damn engine... and start building the machine.

Quote of the Week

“Work on your business, not in your business.” — Michael Gerber

Start building something that can run without you.
That’s where the real freedom lives.