EP 206: The Alpha Male Lie: Why Most Business Coaches are Broke... Fake... and Full of It!

In this powerful episode, Mark Evans DM takes a hard look at the modern “alpha male” narrative—and calls BS on it.

Success isn’t about yelling the loudest, flashing material wins, or living up to some social media-fueled idea of masculinity. It’s about authentic leadership, personal growth, being a great husband and father, and living with purpose.

Mark shares why chasing validation through status and image is a losing game—and how real fulfillment comes from building strong relationships, serving your community, and owning who you are.

If you’ve ever felt like you’re not measuring up to some unspoken “alpha” standard… this episode is for you.

Show highlights include:

• The most valuable asset you have right now [02:53]

• Why “alpha male” culture is a marketing trap [05:52]

• What true success really looks like [08:39]

• How to define yourself outside of society’s noise [11:15]

• Leading with purpose in your family and life [13:35]

• Why you should stop idolizing others [18:09]

• One question that changes everything: “What do you really want?” [20:13]

• Your wake-up call to lead with authenticity [22:18]

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Welcome to *The Making of a DM Podcast*, where real estate, entrepreneurship, and deal making collide. Hosted by Mark Evans DM — the "DM" stands for Deal Maker — a 12X bestselling author, serial entrepreneur, and family man, this podcast offers you a front-row seat to the strategies and mindset that help entrepreneurs scale their businesses for maximum profitability and freedom. Mark’s journey began in the blue-collar world, running a gutter business before transitioning into real estate, where he flipped over 5000 deals. Now, as the owner of multiple successful businesses, Mark shares the lessons he’s learned along the way to financial independence. Whether you're flipping properties, building business empires, or seeking ways to stop trading time for money, this podcast will show you how to level up your business and your life. 

 Check out these resources: 

- Who Is Mark Evans DM?: [Learn More] (https://www.markevansdm.com/who-is-mark)

- Follow Mark on Instagram: [@markevansdm] (https://www.instagram.com/markevansdm/) 

- Grab Mark’s book, *Magician Vs. Mule*: [Get Your Copy] (https://vip.markevansdm.com/book-offer) 

- Want to be part of the Deal Maker Alliance? [Join Now] (https://vip.markevansdm.com/dma) 

- Free Masterclass: Get Mark’s Business Buying Blueprint: [Sign Up] (https://vip.markevansdm.com/masterclass)

- Andy Frisella's 75 Hard: (https://andyfrisella.com/pages/75hard-info)