Cutting Costs Won’t Save Your Business

4 Thoughts to Reflect On

1. You can’t save your way to growth.
   Every time I’ve tried to “cut my way to profit,” it slowed everything down.

2. Marketing isn’t an expense.
   It’s oxygen. Stop it, and the business suffocates.

3. People who create leverage multiply money.
   They don’t cost you, they free you.

4. The right rooms create returns.
   When you invest in proximity, you buy time, clarity, and confidence.

4 Lessons I’ve Learned

1. A weak plan causes panic.
   Without a plan, emotion takes over. You start cutting instead of creating.

2. Not all costs are equal.
   Expenses that generate opportunity are not costs. They’re multipliers.

3. Subtraction feels safe but kills progress.
   Most “cost cuts” are really comfort plays in disguise.

4. The right investments always pay back.
   Whether it’s people, marketing, or proximity, the ROI comes when you commit.

4 Challenges for You This Week

1. Audit your P&L.
   What line items are truly costs, and which ones are actually investments?

2. Identify your multipliers.
   Who or what in your business creates leverage? Double down there.

3. Plan before you cut.
   Never cut something that directly drives revenue.

4. Get around decision-makers.
   Find a room of business owners who’ve been where you are. Borrow their wisdom before you make your next move.

Quote of the Week

“If you think hiring professionals is expensive, wait until you hire amateurs.” — Red Adair

The math that matters isn’t what you cut.
It’s what you create.

Make your moves like an operator, not an accountant.